On content ephemerality

classifying the different kinds of content
2025-09-13 14:11
// updated 2025-11-26 09:27

We could classify content based on its ephemerality:

  • evergreen (eternal)
  • deciduous (eventual decay)
  • dayflower (disposable)

"Evergreen" content

"the eternal facts"

  • content that usually stays relevant for a long time, if not forever, without any updates, i.e. for common knowledge that rarely changes:
    • mathematics
    • academic papers
    • biographies of deceased persons
    • cooking recipes
  • usually located on a "static" page that won't suffer from link rot
  • people will bookmark if they find the content useful
  • accessible long after its publication date from a stable URL

"Deciduous" content

"the trends" (shelf life on the order of months to weeks)

  • content that usually stays relevant only for a while, but reaches an eventual end-of-life, i.e. for knowledge that can change or become obsolete:
    • web development
    • software releases
    • developing stories about major disasters
    • entertainment / travel / restaurant reviews (i.e. trends)
  • usually a blog post or a forum post that may suffer from link rot if not posted on a popular website
  • people might bookmark temporarily and share if necessary
  • accessible long after its publication date but its timestamp remains important
    • content becomes slightly more irrelevant each day

"Dayflower" content

"the news / the sports / the weather" (shelf life on the order of days to hours)

  • "du jour" content that usually stays relevant for only a short time period:
    • news stories about recent events
      • developing stories about minor disasters
      • sportswriting
    • statistics at the time
      • financial day-end reports
      • sports league standings
      • the day's weather reports
    • opinions about recent events
  • most often appears in blog form
  • people least likely to bookmark but most likely to share (especially "gossip")
  • possibly accessible long after its publication date via a long URL
    • but could be removed without notice without anyone really caring
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